DATE STAMPED PILLOWS PROVIDE A WAKE UP CALL TO AUSTRALIANS
OCTOBER 2011
In October, 2010 Australia’s leading pillow maker, Tontine, introduced the world’s first pillow with a Freshness date stamp, providing a constant reminder to people that the lifespan of a synthetic pillow is approximately two years.
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Tontine receives a gold stamp for their Fresh Pillow Date stamp at the prestigious Effie Awards
26 August 2011
Australia’s leading pillow manufacturer Tontine was awarded for waking up tired hygiene habits at the 2011 Australian Effie Awards last night in Sydney. The Tontine Fresh Pillow Campaign picked up two Gold awards for Other Consumer Goods and Most Original Thinking and the coveted Grand Effie.
Bacteria, Fungi , Mould and Dust Mites...
IS YOUR PILLOW FRESH?
TONTINE FRESH PILLOWS - THE ONLY PILLOWS WITH A FRESHNESS STAMP
Every night, we rest our heads on our favourite pillows for a peaceful night's sleep. But how often do we consider how fresh our pillow is, and what impact it is having on our health and wellbeing?
Over time, your pillow can grow an entire ecosystem made up of bacteria, fungi, mould and dust mites feasting on your sweat and dead skin cells, multiplying as each day passes. The older your pillow the worse it gets, and this can lead to allergies and impact your health. Tontine recommends you should change over your synthetic pillow every two years for a fresh new one. That's why they stamp their pillows with a freshness stamp, the date you should think about replacing it.
Like changing your clocks each year for daylight savings, the freshness stamp is a visible reminder of the recommended date to replace your pillow.
Tontine provides a range of pillows featuring a freshness stamp, these include:
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Bring a touch of luxury to your bedroom with this beautiful range of pillows, finished in natural cotton covers, stylish waffle weave gussets and premium piped edging. The pillows come in a range of height and feel options to suit any sleeper. Soft and low profile for those who are tummy sleepers, medium height and feel for those who are back sleepers and firm and high pillows for those who are side sleepers. Plus europe size pillows that are generously filled for decorating purposes or for people who like to sit up in bed to read. This range of pillows come with a freshness stamp and endorsed by National Asthma Council of Australia. They are suitable for asthma and allergy sufferers, with BioGuard® treated synthetic for anti-allergy and anti-dust mite protection. |
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Refreshingly crisp pillows helping you ‘breathe easy' for a peaceful night's sleep. Tontine's Breathe Easy range of pillows have natural cotton covers for breathability and freshness promoting sleep for better health and vitality. Its BioGuard® treated synthetic filling inhibits the growth of dust mites, bacteria, mould and mildew, plus the entire range is machine washable for added freshness. Tontine's Breathe Easy pillows come with a freshness stamp, are allergy sensitive and endorsed by National Asthma Council of Australia. |
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Tontine’s Simply Fresh premium allergy sensitive range of pillows come with a freshness stamp and feature a natural soft cotton cover for breathability and freshness. They are a beautifully finished pillow with a premium piped edge and come in a medium height and feel; perfect for those who are back sleepers or who like a medium sized pillow. Tontine’s Simply Fresh pillows have a BioGuard® treated polyester filling inhibiting the growth of dust mites, bacteria, mould and mildew and are endorsed by National Asthma Council of Australia. |
ADDITIONAL RESEARCH FACTS
Tontine’s research into pillows, spanning some 53 years, is supported by recent research from a partnership with Galaxy Research to better understand Australian’s consumer behaviour with pillows.
This research shows…
There is an average of 9 pillows in every Australian home, with the average age of the oldest pillow being 5.7 years2.
Among the households with nine or more pillows, the average age of the oldest pillow is 6.3 years3.
83% of main grocery buyers say they’d be concerned if they found out that bacteria and mould had built up in their pillow4.
85% of all pillows have stains from age or sweat5.
Dr Heike Neumeister!Kemp, CEO - Mycologia Australia and Chairperson of the Indoor Air Quality Special Interest Group for the Clean Air Society of Australia and New Zealand says, “Most of us spend up to a third of our lives in bed and nasties build up inside our pillows which creates a hygiene issue.” “Fungi love to grow in the warmth and moisture we sweat from our bodies. They use the nutrients from our dead skin cells to grow right under our noses,” she said.
Dr Neumeister-Kemp says that Australians need to use better pillow hygiene practices by regularly replacing their pillows or by removing the allergens from them.
Tips from Dr Neumeister-Kemp include:
1. Regular washing of your pillow
2. Making sure you dry it well
3. Using a HEPA vacuum on your pillow
4. Keeping pets away from your pillow
5. Replacing your pillow regularly
